The dynamic business environment demands multiple skills and abilities from the management graduates. Rather than being specialized in a single area of knowledge the graduates entering the business community would benefit by being equipped with knowledge in multiple areas important to a business. This offers flexibility to the industry to shape the young graduates to their specific job requirements with minimum investment. The business community’s need to recruit multi skilled graduates who have exposed themselves to a wide range of knowledge and skills is intended to be catered through the introduction of this BBA (Hons) Business Management programme.